pandemic-remains-the-driving-force-behind-rapid-growth-of-e-commerce,-survey-shows
Economy

Pandemic remains the driving force behind rapid growth of e-commerce, survey shows

The continuation of the pandemic remains one of the driving forces behind the rapid growth of e-commerce in Greece, NielsenIQ said in a survey released on Thursday.

The survey, conducted on a sample of 850 online buyers, showed that 68 pct were affected in some way by the global pandemic, either financially or in terms of health, either their own or that of their family or friends. The survey showed that 21 pct of respondents began online shopping less than a year ago and noted that e-commerce was a quiet harbour to shop around, compare prices and search for offers from the safe environment of their homes. From a demographic point of view, the pandemic crisis has expanded the clients of online shopping to older age groups (56-65) and the young (18-24). Although e-mail messages remained the most popular choice in general, 35 pct of respondents in the survey said that they preferred application notifications or social commerce. Sixty pct of online shoppers have used social commerce platforms, with the younger ages remaining the driving force. While Facebook remains the most popular platform, with 52 pct of online shoppers using Facebook, Instagram has become the top platform among younger ages (18-24), with 49 pct of respondents saying that they used this platform.

Sixty-two pct of shoppers used smartphones to make their purchases, while 48 pct said they used laptops. Forty-one pct preferred Friday, Saturday or Sunday for their shopping, while the most popular time for purchases was around 18-22.00.

Related posts

Economou sees explosion of prosperity and development after the pandemic

greek

Stournaras: Those who see a rise in euro area interest rates “are in a hurry”

greek

BoG Gov signals support for hike in minimum monthly wage; says inflation will ease in mid 2022

greek

Greece: 20% of companies made at least 1% of their sales online In 2021

greek

Greece: Gasoline and oil prices set fire to consumer wallets – Average nationwide prices just a “breath” away from 2 euros per liter

greek

Parliament Budget Office: Greater uncertainty, risk due to second wave of pandemic

greek